William Levy, the Cuban-born Telenova star has partnered with NASCAR to produce a NASCAR-themed reality TV show that is aimed at Hispanic drivers. The non-scripted series will follow drivers trying to make it in NASCAR and document the challenges they face.
The series, which will be pitched to networks this month, is produced by NASCAR Productions’ Entertainment and Marketing division, Gladys Gonzalaz and Levy, who is a well-known and popular actor starring in “Triunfo Del Amor.” Levy has also appeared in the film “Addicted” and is scheduled to star with Vince Vaughn and Jon Favreau in the upcoming movie “Term Life.”
According to Zane Stoddard, vice president of Entertainment Marketing and Content Development at NASCAR, “Our goal is to produce original TV, film and digital projects that highlight some of the most compelling stories in NASCAR.”
This is part of NASCAR’s on-going effort to attract new and diverse fans of the sport. As one of its top priorities over the last few years, additional emphasis is placed on their Drive for Diversity Program and NASCAR Mexico Toyota racing series.
“We are excited,” said Stoddard “about the opportunity to partner with William Levy and his team on a project we believe both sports and non-sports fans alike will enjoy.”