Global LGBTQ campaigner and athlete, Amazin LeThi, is supporting the call out to capture more LGBTQ and Asian sporting stories as part of a campaign launched by the Museum of London ahead of the opening of the museum’s new home in West Smithfield in 2026.

Working with Sporting Heritage CIC, the Museum of London is aiming to capture as many views and stories as possible from the capital’s residents through the release of a short survey to ensure the museum, opening under a new name – The London Museum – reflects the rich heritage and diversity of the capital’s sporting past, present and future.

The Vietnamese Sporting Heritage ambassador says: “Growing up I rarely saw athletes that looked like me in the media, and certainly not when I visited museums. This is a brilliant opportunity to ensure future generations have representation in these spaces. Sport is such a unifying force and if you are part of the Asian and/or LGBTQ community, please make your voice heard and share your sporting stories. Whether it’s your experience with grass roots, community clubs or related to professional level activities we want to know them all.”

Foteini Aravani, Museum of London Digital Curator adds: “We are delighted to have the support of Amazin who is so passionate about promoting equality in sport, and inclusivity and diversity in society for LGBTQ and Asian communities. It’s vital we have the input and engagement of communities from across London’s diverse population to capture their sporting memories, experiences, and views on what sporting collections they’d like to see in their new museum.”

About Amazin LeThi

Amazin LeThi is an LGBTQ advocate, keynote speaker, athlete, published author and cultural change leader. She was the only east Asian ambassador for Pride House Birmingham 2022 and first Vietnamese Gay Games ambassador along with being the only Asian LGBTQ Athlete to simultaneously hold multiple sports ambassador roles in the world. In 2022 she became the first Asian LGBTQ ambassador for Sporting Heritage, MQ Mental Health Research and the British Royal family – King Charles organization ‘Princes Trust’.

Through her conversations as a cultural change leader, Amazin shares her personal journey from homelessness to becoming one of the most visible and influential LGBTQ advocates in the world. She has been recognized by over 20 international organizations such as the – Human Rights Campaign, Honorary Citizen of the State of Georgia and was named “One of six Asian women to know” during Forbes magazine’s “Asian Pacific Islander Heritage” month.

As a globally recognised LGBTQ advocate, diversity, equity, belonging, social justice and inclusion advisor she supports governments, sports organizations and Fortune 500 companies on such issues as race, LGBTQ, gender and sports justice. She was the LGBTQ and Asian Digital Communication Advisor on the successful Team Biden ´Out For Biden´ campaign.

She recently collaborated with on an LGBTQ sports equality campaign around the 2022 Qatar World Cup.

About Museum of London

The Museum of London tells the ever-changing story of this great world city and its people, from 450,000 BC to the present day. Our galleries, exhibitions, displays and activities seek to inspire a passion for London and provide a sense of the vibrancy that makes the city such a unique place.

A fixture on London’s cultural scene since first opening in 1976, the museum is moving house. It has now closed doors at its London Wall site in preparation for its relocation to a new home at West Smithfield, where it will occupy historic market buildings and open up to millions more visitors. The new museum will reopen in 2026 under a new name: The London Museum. The Museum of London Docklands remains open and will become The London Museum Docklands in 2023.

The Museum of London Docklands is open Monday – Sunday 10am – 5pm and is FREE to all. You can explore the Museum of London with collections online – home to 90,000 objects with more being added regularly.

About Sporting Heritage CIC

Sporting Heritage CIC is a not-for-profit community interest company working specifically to support the collection, preservation, access and research of sporting heritage in the UK.

Photo by Alina Oswald