Featured in our June PRIDE MONTH issue of Compete Magazine
June is one of the most anticipated months of the year. It not only marks the official start of summer, it’s also Pride month in the U.S. and around much of the world. Members of the LGBTQ community and their friends who want to show their Pride are increasingly finding help from retailers and major brands. Check out these options for showing your Pride style.
With travel expenses and event ticket costs soaring, Pride can be an expensive time of year. Take advantage of collections from H&M’s first ever Pride collection. Their Pride collection “Pride Out Loud” is 70s-inspired and features a campaign with heartthrob and Olympic medalist Gus Kenworthy and Drag Race superstar Aja. H&M’s collection will be available at 148 stores and online with 10 percent of the proceeds going to the United Nations Human Rights Office Free & Equal Campaign.
Target is also helping you celebrate Pride with its #TakePride initiative. Long lauded for supporting and including the LGBTQ community, Target also offers Pride merchandise and encourages its employees and customers to take pride all year long, not just at Pride. Target aids in this mission by supporting numerous company programs aimed at education, inclusion and volunteerism.
This Pride’s hottest headwear might just be the rainbow Mickey ears. This will be the first Pride month the ears will be available. The rainbow striped ears sit atop a red cap embroidered with two hands in the shape of a rainbow-filled heart. Disney says the Rainbow Love ears are available exclusively in parks for $17. In addition to the Mickey ears, Disney has unveiled the rainbow Mickey collection which will donate 10 percent of proceeds to GLSEN.
Of course having a comfortable and stylish pair of shoes is paramount for Pride. Whether you are marching in a Pride parade, dancing for hours or just want another excuse to enable your shoe obsession, think about buying new shoes. Nike will be relaunching its annual #BeTrue collection which features a variety of footwear along with clothing and accessories. Adidas, another footwear giant typically offers its own collection of Pride products.
This is also a great time to express your Pride by supporting LGBTQ causes. Consider making a double statement by grabbing merchandise from some of your favorite organizations. HRC has a rainbow collection and It Gets Better has a store. What is your favorite LGBTQ organization? See if they have any merchandise you want to wear to show your support of their missions.
Bobby Says …
Some brands have drawn criticism for pandering to the LGBTQ for seasonal marketing and sales purposes. If you want your purchase to have purpose here are a few things to consider before you grab your wallet. Are the products you are purchasing made in a country where LGBTQ rights are recognized? Are a portion of the sales being donated to LGBTQ causes, charities or organizations? How does a company’s programs and values support and include the LGBTQ community? And remember – however you decide to express your Pride style, a friendly smile will always be your best Pride accessory!
By Bobby Ciletti